Method and system for optimum placement of advertisements on a webpage (在網頁上最佳呈現廣告的方法和系統)
專利標題與 US6907566相同
摘要 (節錄)
A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects.
The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad.
The page includes positions for receipt of the object material.
與US6907566摘要相同
請求項第1項
US6907566, 請求項第 1項
A method of providing placement of a plurality of graphical objects on a page accessible by a user, the graphical objects including graphic and text symbols, the page having positions for receipt of the objects, each object having at least one link to information, the link being invoked by an event identifying the object by a computer pointing device, the method comprising: storing and retrieving performance data associated with the likelihood of the event occurring for each object;
and arranging the objects relative to one another on the page according to the performance data.
US7373599 請求項第1項
A method of displaying a plurality of advertisements on a page viewable by a user on a computer display, comprising: storing a plurality of advertisements, each advertisements including a link to information that is able to be invoked by a user identifying the advertisement by use of a computer pointing device; calculating the probability that a user will invoke the link associated with an advertisement displayed to the user; and displaying at least some of the advertisements to the user, where the advertisements are arranged relative to one another on the page in descending order as a function of the calculated probability that the user will invoke the link for each displayed advertisement and a price per click-through associated with each advertisement.
Method and system for optimum placement of advertisements on a webpage (在網頁上最佳呈現廣告的方法和系統)
摘要 (節錄)
A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects.
The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad.
The page includes positions for receipt of the object material.
請求項第1項
US6907566, 請求項 第1項
A method of providing placement of a plurality of graphical objects on a page accessible by a user, …, the method comprising: storing and retrieving performance data associated with the likelihood of the event occurring for each object;
and arranging the objects relative to one another on the page according to the performance data.
US7100111,請求項第1項
A method of providing for placement of a plurality of graphical objects on a page viewable by a user on a display, .., the method being performed on a computer network and comprising the processing steps of: receiving a request for a page from a user; collecting and storing information about the user; retrieving graphical objects for possible inclusion in the page which have been grouped according to the user information; retrieving past performance data about the graphical objects; calculating a likelihood (計算可能性)that a graphical object will experience an event based upon the past performance data; and returning the requested page to the user for viewing on the display with the graphical objects which have a higher event likelihood being arranged relative to one another in more visually prominent positions on the page.
3. '861專利分析
Yahoo在2007年9月20日申請'861專利，專利名稱為「決定社群中互動有效性之方法與系統」(System and method to determine the validity of an interaction on a network)，專利具有增進廣告效益之功能。依照專利說明書之摘要，該專利方法可以將使用者互動行為進行分類，先由伺服器將使用者在網路上的行為加以收集，並判斷網路行為其中特徵，並給予分數。'861專利範圍，包括識別使用者互動行為、收集資訊並計算分數，之後給予分數，以判斷互動行為之類別
US7668861
專利名稱
System and method to determine the validity of an interaction on a network (決定社群中互動有效性之方法與系統)
摘要
(節錄)
A system and method are disclosed for classifying a user interaction on a network. A user interaction is identified on a network and user interaction data is collected relating to the user interaction on the network. The user interaction data includes an aggregate measure data and a unique feature data. The user interaction data is processed to generate a value score for the interaction. A classification of the user interaction is determined based on the value score
請求項第1項
1. A computer implemented method for classifying a user interaction on a network, comprising:
identifying, with a processor, a user interaction on a network;
collecting a user interaction data relating to the user interaction on the network wherein the user interaction data comprises an aggregate measure data and a unique feature data;
processing the user interaction data to generate a value score for an Internet click interaction; and
determining a classification of the user interaction based on the value score.
1. '590專利分析
US7269590，專利名稱為「客製化社群網路個人資料瀏覽內容之方法或系統」(Method and system for customizing views of information associated with a social network)，本專利可以依使用者設定條件，管理社交網路上使用者的相關資訊被瀏覽內容。使用者可以依照與瀏覽人之間的關係以設定條件來提供個人的資訊，或是以興趣、工作、約會等活動為條件以決定個人資料提供內容。因此，使用者可以依被瀏覽人之身分、或使用者活動的類別，管理個人資訊，以決定使用者資訊在社群網路的公開程度，亦可以決定分享的對象與分享個人資訊內容。
圖3 US7269590區塊示意圖 (請Tommy把 圖中之Fig. 4刪掉)
2. '935專利分析
US7599935，專利名稱為「讓使用人可以依另外使用者的授權得以預先瀏覽之方法與系統」(Control for enabling a user to preview display of selected content based on another user authorization level) 。'935專利讓第一使用者可以預覽第二使用者的某些內容，如果第二使用人選定特定關係，而第一使用人具有第二使用人選定之關係，則第一使用人可以預覽第二使用人之資料。第二使用人設定關係之條件，包括關係程度、類別、及排名或其他型態的關係。
US7269590
US7599935
專利名稱
Method and system for customizing views of information associated with a social network(客製化社群網路個人資料瀏覽內容之方法或系統)
Control for enabling a user to preview display of selected content based on another user authorization level (讓使用人可以依另外使用者的授權得以預先瀏覽之方法與系統).
摘要
(節錄)
A method, apparatus, and system are directed towards managing a view of a social network user's personal information based, in part, on user-defined criteria
The user-defined criteria may be applied towards a user's relationship with each prospective viewer.
The user-defined criteria may include degrees of separation between members of the social network, a relationship to the prospective viewer, as well as criteria based, in part, on activities, …, and the like.….
Enabling a first user to preview content as it would be seen by a second user, if the second user had a selected user relationship with the first user. The selected user relationship may include a relationship degree, a relationship category, a relationship rating, and/or other form of relationship.
1. '509專利分析
US7454509，專利名稱為「社區屬性之線上撥放系統」(Online playback system with community bias)，即根據社群屬性建立播放內容之技術。由使用者帳號所屬社群依其偏好建立資料庫，或是因為特殊偏好加入社群的使用者可以共享社群成員的其他嗜好。因此，因為社群的某一個屬性加入社群後，再與社群成員分享其他嗜好，包括電影、音樂等等。
Online playback system with community bias (社區屬性之線上撥放系統)
Dynamic page generator (動態網頁產生器)
摘要
(節錄)
A method for entertaining individuals according to a community having similar tastes. Information derived from user accounts form the basis of a community and collateral preferences allow other subscribing individuals to enjoy the benefit of wider-ranging tastes according to the preferences expressed by the other members of the community.
An custom page server is provided with user preferences organized into templates stored in compact data structures and the live data used to fill the templates stored local to the page server which is handing user requests for custom pages. One process is executed on the page server for every request. The process is provided a user template for the user making the request, where the user template is either generated from user preferences or retrieved from a cache of recently used user templates. Each user process is provided access to a large region of shared memory which contains all of the live data needed to fill any user template.
(四) 社交網絡專利
社交網絡專利的部分是US7747648，專利名稱為「使用一社交網絡聯絡管道建立(虛擬)世界方法」(World modeling using a relationship network with communication channels to entities)。此專利是讓使用者設定他們本身的資訊，以加入其他也有相同興趣的團體；基於使用者所處現實世界當中的人、事、時、地、物等資訊，建立出一個虛擬社群，且在社群中分享使用者的相關資訊。
（註6）U.S. 7827208、 U.S 7945653、 U.S 6288717、 U.S 6216133、 U.S 6411949、 U.S 6236978、 U.S 7603331、 U.S 8103611、 U.S 8005896、 U.S 8150913。限於文章篇幅限制，本文不分析Facebook反訴專利，讀者可以參考：Yahoo v. Facebook v. Yahoo: An Early Breakdown by Joe Palazzolo，Apr.12, 2012, Law Blog, The Wall Street Journal, http://blogs.wsj.com/law/2012/04/03/yahoo-v-facebook-v-yahoo-an-early-breakdown/
